Rule #3: Don’t highlight a feature that’s worse than the competition
If you’re releasing a new product that’s supposed to be (a) one of your flagship products, (b) the savior for your company, (c) a trendsetting example of your technical prowess, or (d) all of the above, don’t dedicate an entire section of your launch page to a feature that is - directly out of the box - already worse than the competition.
Nokia: “Not one but three live home screens – make one for work, use one for fun, and have one with your favorite picture as the wallpaper.”
Uh, gentlemen, you may want to refer to the Google Android for its out-of-the-box five home screens, and the iPhone for its (count ‘em) 11 home screens, before you expect your customers to get all excited about this.
