Rule #2: Focus on what we can do with the device, not the guy in a polo shirt

Somehow I got rickrolled into learning more about the Dell Streak. I was doing some research just now on basic versus smartphone penetration in Africa (really) and somehow ended up watching this video (really). But in keeping with the Streak theme today, I just had to comment.

Why is it that every technology company feels obliged to parade out an engineer or product manager to talk about their latest product? Just look at this grab from the video: during at least four minutes of the video, the Streak takes up roughly 6.7% of the video real estate, with the remaining 93.3% of the pixels paying homage to Benjamin Moore paint and Ralph Lauren shirts.

Dude, get out of the frame, set the Streak on the table, and point the camera at it. Talk about that giant display, or how you can use the phone while surfing on WiFi, or how you can stick it in one of the smaller pockets in your Scottevest Carry-On Coat, ok?