![The new Amazon Kindle: What they should have said
Dear Customers,
I believe in the transformative power of reading - the ability of an author to transport you to new worlds, introduce you to new people, and even alter your perspective. Reading is important. Reading is why we build Kindles. Reading is why millions of people use Kindles.
However, despite all of our jumping up and down about our ‘paper-like’ displays on our Kindle family of devices, we’ve decided to bring this message to you using a highly compressed 472x1629 pixel JPEG which makes all of the letterforms look like ass and yet still weighs in at a hefty 258,739 bytes. You see, if we put lousy pixelated text on our homepage (and yes, these Kindles have been here for a good couple of years, despite the fact that you, dear page viewer, have never clicked on the damn thing), then when you look at your Kindle you’ll be overjoyed with the slightly less lousy pixelated text - that is, until you look at your iPhone rectal display or whatever it’s called, that we hope to god never shows up on that confounded iPad thing.
[…]
Yours, Jeff](http://24.media.tumblr.com/tumblr_l6lukp4yrV1qzqoz3o1_500.png)
The new Amazon Kindle: What they should have said
Dear Customers,
I believe in the transformative power of reading - the ability of an author to transport you to new worlds, introduce you to new people, and even alter your perspective. Reading is important. Reading is why we build Kindles. Reading is why millions of people use Kindles.
However, despite all of our jumping up and down about our ‘paper-like’ displays on our Kindle family of devices, we’ve decided to bring this message to you using a highly compressed 472x1629 pixel JPEG which makes all of the letterforms look like ass and yet still weighs in at a hefty 258,739 bytes. You see, if we put lousy pixelated text on our homepage (and yes, these Kindles have been here for a good couple of years, despite the fact that you, dear page viewer, have never clicked on the damn thing), then when you look at your Kindle you’ll be overjoyed with the slightly less lousy pixelated text - that is, until you look at your iPhone rectal display or whatever it’s called, that we hope to god never shows up on that confounded iPad thing.
[…]
Yours, Jeff
