útilware.com

útilware.com
thoughts on design,
user experience,
technology, productivity,
drawing little robots,
and being too damn tall

by bill westerman
principal, co-founder,
and chief nerd at
create with context
silicon valley, usa

Apple’s “I’m a Mac” ads are so flipping smug. And I so fall for them. http://www.apple.com/getamac/ads/