Transparency
Soon, “transparency” as we know it will bifurcate into “honesty” and “transparency”. Honesty will, cosmos willing, continue to remain an important factor in our dealings with companies and people. Transparency, on the other hand, isn’t inherently good or bad - and soon may disappear, only to be replaced by obscurity, a sense of mystery, a sense of wonder.
Sort of like the Hollister stores in the mall, except for the Hollister part.
(As sparked by This Life of Leisure)